Here you choose the right channels, understand website vs landing page, and plan your mix of online, offline & PR.
Visibility doesn’t mean being everywhere. It means consistently showing up in the right places.
No expert feedback for this step yet.
Pick 2–3 main channels instead of being weak everywhere.
How many main online channels?
Online channels you want to play seriously
Offline presence
Offline channels that matter
Website = overview & trust. Landing page = one clear goal.
Role of your website
Choose formats that fit you AND your audience – not just trends.
How much realistic energy do you have for content?
Content formats you enjoy
Who already has your audience’s attention – and how can you show up there?
PR & visibility routes that might fit
Turn your ideas into a weekly or monthly rhythm you can actually keep.
Remember: the magic is just outside your comfort zone – not in burnout land.